Examples of Client Solutions
The examples shown below are just a few of the various ways I can help your organization. Your needs, budget and own ideas will dictate what contract works for you.
Type ‘A’ Client
A type ‘A’ client is one that is currently using a hodgepodge of different people/vendors to get their communications needs met. For example, the secretary might be updating Facebook, the Development Director writes a newsletter, the Executive Director handles all public relations requests and a separate website company designed and updates the website. Their messaging gets lost and the look of their materials doesn't match thereby confusing donors. The executive director really wishes that they could have a staff person handle everything, but no one on staff has the skillset and they can’t afford a full-time person with benefits.
SOLUTION: The client hires me for $2,000/month. I take all the separate pieces and combine them under my direction. Now the newsletter goes out on time, the website messaging and Facebook are the same and all the materials sound and look alike which increases donations.
Type ‘B’ Client
A type ‘B’ client is one that currently has a communications person in place. The issue though is that person is either working overtime (burning out) or doesn’t have the skillset to complete all the tasks assigned. The executive director is worried about losing this person especially during their annual busy times and knows how expensive it can be to find a replacement.
SOLUTION: The client hires me to fill in gaps as well as be a resource to their communications person. The contract pays a maximum of $500 a month for 6 months out of the year (during the busy times.) During the slow periods, the contract is simply on hold. The communications person benefits from the additional support and their job satisfaction greatly increases.
Type ‘C’ Client
A type ‘C’ client is one who only needs a website or brochure created. They might be a new start-up that wants to grow, but doesn’t have any additional funding at the moment.
SOLUTION: They hire me to handle this initial task with the benefit of knowing that once funding increases they can bring me back to work on other pieces. They have satisfaction in knowing that they don’t have to spend time looking for additional people to help with their communications needs as they grow instead I will grow to meet their needs.
